While perusing Twitter the other day, I checked out a tweet from the well respected Manny Hernandez (@askmanny) who heads up the Diabetes Hands Foundation (DHF). The Foundation aims to improve awareness of diabetes as well as connect those at risk or already living with diabetes. Manny and the Foundation folks have worked tirelessly to create some of the most dynamic campaigns and communities around diabetes, relying heavily on tools born from popular social media platforms.
The Twitter message I saw from Manny had to do with a Facebook game that the DHF partnered with other organizations to develop: HealthSeeker. With the help of the Joslin Diabetes Center and Boehringer Ingelheim Pharmaceuticals, HealthSeeker (designed by Ayogo Games, Inc.) launched to join the movement of healthy gaming. One of the things I like about this concept is how easily it integrates into your Facebook experience. The social gaming movement for healthy behavior change is still in its infancy but is gaining traction with projects such as Get Up and Move headed up by Jen McCabe and her Contagion Health company (oh yeah and they are hiring).
Check out the HealthSeeker video to get a bit more familiar with the platform:
embedded by Embedded Video
I love seeing how connecting with your own peers/friends is the concept of social gaming for health. For more information on the game, check out this post from Manny’s blog.
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Thanks for posting, Andre. Great use of a social network to encourage behavior modification. Will be interesting to see if any stats are released down the road.
Will be great if will be appear more such projects like that!
Good luck in all your endeavors.
J.L.
[...] HealthSeeker – a Facebook game developed by the Diabetes Hands Foundation [...]