Remember what I mentioned regarding the importance of competition for health innovation? Well the good folks over at Humana are definitely aware of this and have recently unveiled a new competition focused on healthy gaming. No strangers to the health games arena, the Humana and their Insert Coin challenge are asking you: “Got a GREAT idea for a healthy game?”

The contest started last Thursday (June 11) but don’t fret – you have until September 9th to get entries in! Keep in mind, the games to be submitted can range from those geared toward little kids to those focused on the elderly – so the canvas for creativity is huge!

Speaking of creativity, my buddy Naimul (one of the awesome people at Humana) turned his swag on with this hilarious rap music video promoting the Insert Coin challenge as well as giving tribute to his love for 8-bit video games.

You can also peek into the minds of some pretty innovative folks from Humana at the Crumple It Up blog.

(This article is cross posted from the Pulse + Signal blog)

Photo credit: Patrick Frost